GET INTO YOUR PROSPECTS & CUSTOMERS HANDS
Direct Mail that Makes Great Impressions.
Connect with others in a tried and true way. Be proactive and put your information in the hands of the ones you want to do business with or keep in contact with your existing customers. According to the United States Postal Service, the majority of consumers, in general, like to get mail: “Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately.” Plus, in this electronic age, it can add a more personal touch to your marketing.
Starwood Hotels & Resorts
Division: Team HOT
Global Sales Incentive Program Mailer
A direct mail campaign to the sales division of Starwood Hotels & Resorts worldwide properties. They were designed to give the sales reps incentives, tools, and recognition for referrals made to other Starwood properties. The sports theme helps build the team camaraderie of all the properties.
The locker contains all the elements of the program for the director of sales at each property. Included in the locker is the “Play Book” folder that consists of the following: 1) “Rule Book”; 2) a copy of the “Are You Game” brochures for each salesperson explaining the program, incentives, and rewards; 3) “Top 10” reward trips card for each salesperson, on the other side of the card is a “Score Card” which allows them to keep track of leads and revenue. Also included in the locker are two “Scoreboard” posters for each team (hotel) to keep track of sales and goals to attain the rewards each team could receive. What salespersons doesn’t like a reward before they get started? Each locker held two aluminum bottles…yes, everyone received one. We shipped the remaining bottles in another box depending on how many sales reps each hotel had.
Commercial Upholstery Company
Mailer to Prospective Clients & Current Clients
Custom box that Sarah’s Stitches use to send promotional items, tools, fabric samples, and letters to prospective clients as well as current clients.
Kaiser Institute Program in Intuition
Learning Organization for CEOs, CFOs & Director Levels in the Medical Field
Program Introduction Mailer
The “Intuition” direct mailer introduces the recipient to an alternative view of medicine. This piece describes a program that is more right brain than left, looking inward rather than outward and a key to a new approach to medicine.
Professional Veterinary Products
Veterinary Supply Company
These postcards were used as a follow-up for their lunch and learns and would recap the covered information. Not only did they get another chance to highlight valuable information for their clients, but it also allowed them to put their name in front of their current and prospective clients in a positive way.
This new catalog concept was developed from the ground up. The purpose was to give the consumer a wide variety of colorful characters to shop from and express the character within themselves. From Curious George and Disney, to Pink Panther and SpongeBob, this catalog had them all covered. We positioned the catalog to be more upscale than the competitors to add value and confidence in the products and add a little nostalgia with the color palette. A marriage of contemporary design, with a bit of retro stirred in to capture the hearts of the baby boomers.
With no brand recognition and everyone on the mailing list being prospects, the company was very happy that the first book was profitable. In its first seven months, the catalog generated an estimated $1.2 million in sales and the customer file grew from zero to 18,000.
Search Piece, Mailer
The search piece is an introduction to what and who Hannibal-LaGrange College is. It is mailed to potential students enticing them to send in the attached card for the viewbook that gives them a broader look at the college. The returned card also allows the college to gather more information about the students.
Commercial Real Estate
Postcards in a series to inform commercial property owners that Seldin is positioned to help them in several ways to manage their property and be more profitable. It allowed Seldin to follow-up with these prospects as a warm call instead of a cold call.
Color 9 Creative
Greeting Cards Direct Mailers
These cards are sent to prospective and current clients to educate them about Color 9 Creative and include some fun facts. Drop us an email or give us a call, and we would be happy to drop these in the mail to you.