Strengthen Your Brand
9 Tips to
a Better Brand
1 | Most have a Clear Vision. What does the business stand for? Where is it headed? What makes it distinctive?
2 | The Brand Promise starts at the top. The organization’s leaders need to Own and be Zealous about the Brand Promise.
3 | Most build TRUST. The first building block of a brand.
4 | Make an emotional connection/relationship with your customer. The brand is what consumers/clients say about you, not what you say you are.
5 | Set yourself apart. We notice what is different.
6 | Be consistently consistent. Look at all the touchpoints/interactions the organization has with customers. Are they all consistent with each other and the brand?
7 | Stay Relevant. Need to meet people’s wants and perform to meet or exceed their expectations
8 | Properly Positioned. Maximizes particular niche(s) in consumers’/clients’ minds.
Sometimes it’s the little things that speak loudly about your brand:
- How the phones are answered
- Impression when someone walks into your office
- What you wear and how you smell
- Is your bathroom leaving a crappy impression?
- Does reality = perception?