A veteran with over 30 years of experience, Bill Madden leads and oversees every project that goes through Color 9 Creative. He has worked with start-up businesses as well as taking
existing companies to the next level by developing and establishing brand personalities that match the companies’ strengths and abilities. Bill has created and developed national and global advertising campaigns for Gateway, Inc., Starwood Hotels & Resorts, and Marriott International while also helping small businesses on tight budgets. He has transformed a nearly discontinued catalog into a profitable title, causing revenues to triple within a year. Besides print, he has built an ecommerce division within two companies, developed a web presence for multiple businesses, created and maintained email and web banner marketing, and directed the development and strengthening of social media for clients.
Working for advertising agencies, a direct marketing company, a Fortune 500 company, and now leading Color 9 Creative has allowed Bill to work with many presidents, CEOs, and senior management and lead and mentor creative teams. Bill has also developed a program called The Creative Think Tank, a workshop to inspire others to begin thinking on a different level of creativity. He has spoken several times on topics such as The Art of Branding, The Value of Design, and What Makes a Great Ad. Besides speaking engagements, Bill has had the privilege of being a member of judging panels for marketing/design competitions and has led group discussions in business education seminars with topics regarding branding and design.
In addition to speaking on branding and helping clients build their brands, he has developed The Art of Branding Workbook. This workbook helps businesses build the foundation of their business so they can know who they are and what makes them different then everyone else.
Download the Color 9 Brand Checklist to see if you have the assets that help build a strong brand.
Now, how can Bill use his experience to help you build relationships with your customers? Give him a call or drop him an email.
Stay In Front of Your Prospects.
Research shows that repetition is key to your marketing. It suggests that it takes between seven to 12 encounters with your business before they are ready to make a purchase. So stay in front of your prospects and it will pay in the long run.
“Imagination is more important than knowledge.”