Psychology of ColorThe Psychology of Color

Color has a physiological impact on our emotions, moods and even our judgments. The right color can influence communication and even increase a product’s and campaign’s success. Red is often used in restaurant decorating schemes because it is an appetite stimulant, while blue is one of the least appetizing colors it is one of the most popular in other avenues. 

While many of the responses to colors have to do with certain individual experiences and their culture, the majority of people in Western cultures have a response to specific colors. With this in mind it may be handy to have an understanding of what some of the emotional attributes of the main color groups are. Playground

Color triggers certain emotional responses.
What does the colors of your company say about you?

Bright Red

Energetic, Excitement, Dynamic, Aggressive, Passion

Dark Blue

Stable, Calming, Trustworthy, Mature, Confident


Emotional, Positive, Fun, Whimsical, Vitality, Friendly


Growth, Positive, Organic, Health, Comforting


Youthful, Mystery, Sophistication, Spirituality


Pure, Clean, Honest, Simplicity, Airy, Silent


Powerful, Bold, Serious, Heavy, Strong, Classic


Integrity, Neutral, Cool, Mature, Practical


Wholesome, Organic, Unpretentious, Secure


Cheerful, Positive, Sunshine, Caution, Energy