Psychology of ColorThe Psychology of Color

Color has a physiological impact on our emotions, moods and even our judgments. The right color can influence communication and even increase a product’s and campaign’s success. Red is often used in restaurant decorating schemes because it is an appetite stimulant, while blue is one of the least appetizing colors it is one of the most popular in other avenues. 

While many of the responses to colors have to do with certain individual experiences and their culture, the majority of people in Western cultures have a response to specific colors. With this in mind it may be handy to have an understanding of what some of the emotional attributes of the main color groups are. Playground

Color triggers certain emotional responses.
What does the colors of your company say about you?

Bright Red

Energetic, Excitement, Dynamic, Aggressive, Passion

Dark Blue

Stable, Calming, Trustworthy, Mature, Confident

Orange

Emotional, Positive, Fun, Whimsical, Vitality, Friendly

Green

Growth, Positive, Organic, Health, Comforting

Purple

Youthful, Mystery, Sophistication, Spirituality

White

Pure, Clean, Honest, Simplicity, Airy, Silent

Black

Powerful, Bold, Serious, Heavy, Strong, Classic

Gray

Integrity, Neutral, Cool, Mature, Practical

Brown

Wholesome, Organic, Unpretentious, Secure

Yellow

Cheerful, Positive, Sunshine, Caution, Energy